
Your Partner in B-B and Enterprise Sales Effectiveness
We are an industry-agnostic, nationwide sales consulting firm focused on improving clients’ sales processes, systems, activities and results.

Our Core Values
We apply these values in the services and relationships we build with clients and to help them achieve their goals.
We take our clients’ needs seriously.
Engagement.
Responsiveness.
Integrity.
Accountability.
Thoughtfulness.
Accuracy.
Why 94 York Partners
Focused Approach
We choose to work with a small number of clients for whom we can provide our complete attention and the best possible service.
Wide Network
We rely on strong relationships and a vast collective of professional business owners, industry experts, leading technology providers, and human capital consultants to execute best-in-class client services.
Pragmatic solutions
We provide our clients solutions based on a thorough understanding of their current activities, results, investment appetite, risks and opportunities.
How We Can Help
94 York Partners provides sales effectiveness evaluations and recommendations for improvement.
Sales Process Review
Through a blend of client reviews and interviews we will provide a summary of the current state, provide comments, and focus on continued improvements that support client sales organizations.
Pragmatic Recommendations
We understand and prioritize client strategic and financial goals, which allows us to impact the entire organization with sales improvements that are visible quickly.
Specialties
client engagements
→ GTM Strategy
→ process review
→ kpi setting
→ compensation
→ forecasting
→ sales leadership
→ hiring, training
CLIENT FUNCTIONS
→ CEO/President
→ SVP & VP of Sales
→ Sales Operations
→ Account Management
→ Business Development
→ Sales Finance
CLIENT INDUSTRIES
→ Consulting Firms
→ Software Development
→ Offshore/BPO
→ Executive Recruiting Services
→ Health/Wellness
→ Event Services
→ Accounting Firms

Who We Are
94 York Partners is an industry-agnostic national sales consulting firm focused on B-B and Enterprise clients’ sales processes, systems, activities, and results.
Mike Robinson
Founded by Mike Robinson, 94 York Partners leverages Mike’s 25 years of leadership experience in regional, national and international professional services companies. Personally accountable for sales revenue results in startup, growth and turnaround situations with various team sizes and structures. He has a proven track record of helping professional services clients set, track and achieve their goals.
Our expertise is derived from our own leadership/management of roles including lead generation, sales, business development, account management, customer service/success, partnerships/channels, etc. We have recruited, trained and managed sales professionals from entry level through VP/President.
Through this experience, we have designed company structures, hired hundreds of colleagues, managed sales activities through economic cycles, pivoted service offerings and developed scalable processes for our internal organizations. Our experience provides us a unique perspective in understanding our clients’ position, goals, opportunities and challenges.